Men, Here’s the Perfect “I Love You” Gift for Valentine’s Day

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For men in a relationship, one of the worst days of the year is quickly approaching: Valentine’s Day. We all know this holiday was made for women. As a woman, I admit this. Guys, we know as soon as those heart and teddy bear decorations start popping up at Target, your stomach drops. You think we have such high expectations for Valentine’s Day. You don’t want to mess it up; you want to be sure to get the right necklace or the right flowers or the right brand of chocolates.

I’m going to let you guys in on a little secret… we almost don’t care just as much as you do. Women love Valentine’s Day because we know we are going to get your attention for an entire day. No going out for bowling unless we want to go bowling. No video games unless we want to play video games. No seeing the millionth sequel of The Expendables unless we want to.

I’ll let you in on a second secret: we don’t need another bracelet. Just because it’s Valentine’s Day, doesn’t mean you need to drop a lot of cash on us. We do, however, want to know we’re being taken care of emotionally, physically, and financially.

Buy This Instead


Instead of buying us that chocolate diamond necklace you saw on a commercial during the football game, why don’t you make a contribution to our retirement account or take out a life insurance policy on yourself? We know it’s not romantic; take us out on a date next week and put the money you would have paid over for the same date on Valentines Day toward something more useful like our savings account or our kids’ 529 fund. Again, I know it may not scream romance, but who says that something practical isn’t the loving thing to do?

A financial gift like a life insurance policy tells us that you never want us to struggle and you want us to be protected forever, even if you aren’t around to the protecting. It’s easy to take care of too; places like let you look up and compare term life insurance quotes from various companies on your own time at your own pace without having to divulge any personal information for a quote.

Plus, at about $20 a month, this will be one of the most cost-efficient (not to mention meaningful) gifts you’ll give us all year.

Talking about not being around forever isn’t the most romantic of conversations, but if you say “I don’t plan on going anywhere anytime soon, but in case the unexpected should happen I did what I could to make sure you are taken care of” that makes us feel loved, which is the purpose of Valentines Day anyways, right?

By the way, there are frugal ways to celebrate Valentines Day and go out of the way to make the day special. Plan to spend the day together. Make us dinner and let us pick out the movie.


Photo courtesy of: Pier-Luc Bergeron

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Nicole Schmoll is an experienced professional copywriter who writes regularly for clients in the finance, IT, healthcare, trades and retail industries. Check out samples of her work and services at Ink Harmony.

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