October Blog Goals Update

This post may contain affiliate links. Please read my disclosure page for more info.

Blog Goals

It’s been eight short weeks since I launched Frugal Rules. At first I wondered if there was room for me in the Personal Finance blogosphere, and I am happy to see that there just might be. I’ve noticed that other blogs like to post their statistics and goals at the beginning of the month. To stand out just a bit, I’ve decided to wait until a week into the month to announce my stats.

I can honestly say that when I started that I did not have many blog goals, just that I wanted to help people with their finances. Thanks to my life experiences and education I feel that I can provide a unique perspective. Along the way, I’ve made some great blogger friends and look forward to meeting more as time goes on. I can already tell that it will be an ongoing challenge to provide fresh material that is helpful and leaves people wanting more. Having this discussion with veteran bloggers, I can tell that I am in good company. Now that I’ve seen what’s possible through blogging, I realize the benefit of having blog goals to challenge and guide my content.


Of all the statistics I’ll provide, I am most proud of my Alexa score. When I went live on September 11th, I was somewhere north of 15 million. As I write this, my Alexa score is currently sitting at 132,000. I am pretty happy with that, but know that Alexa is only one piece of the blogging puzzle. Here are numbers for the last three weeks of September and the month of October.

  • 2,412 Pageviews from September 11 to September 30
  • 7,242 Pageviews for the month of October


  • 2.12 Pages Per Visit from September 11 to September 30
  • 2.28 Pages Per Visit for the month of October


  • 3:29 Average Visit Duration from September 11 to September 30
  • 3:37 Average Visit Duration for the month of October


  • 63.47 Bounce Rate from September 11 to September 30
  • 58.64 Bounce Rate for the month of October

I did not keep numbers for social media when I first started, but I’ll go ahead and share where I am at with those now. I have 397 followers on Twitter and 34 likes on Facebook. I owe A LOT of my Facebook likes to Mr. CBB and his mentioning my posts on his Facebook wall.


Blog Goals for the Month of November

I know that many of these numbers are largely out of my control, but I will do my part by providing quality content. My goals for the month of November are as follows:

  • 9,000 Pageviews
  • 2.5 Pages Per Visit
  • 4:00 Average Visit Duration
  • Lower my Alexa score to under 100K
  • Reach 600 Twitter followers and 50 Facebook likes. Shameless plug to follow me on Twitter and like me on Facebook
  • I also have as a goal to guest post on at least two other blogs per month to reach a wider audience

Some of these goals might be too much of a stretch, but you never know until you try and I am a firm believer that having stretch goals is a good thing.

Do you have any quantifiable blog goals for your site? Is there anything you’d like to see me cover in a future blog post?


Photo courtesy of: Laura Leavell

If you enjoyed this post, please consider subscribing to the RSS feed.
The following two tabs change content below.
I'm the founder of Frugal Rules, a Dad, husband and veteran of the financial services industry. I'm passionate about helping people learn from my mistakes so that they can enjoy the freedom that comes from living frugally. I'm also a freelance writer, and regularly contribute to GoBankingRates, Investopedia, Lending Tree and more.


  • Nice job! I think your goals are definitely doable. I do have some goals, but I don’t really think about them because my next goal is a full redesign of my site. Because I have almost no free time between working on the house, writing posts, and other “daily life” things like a full-time job, I really don’t have much time to focus on the stats.

    I do think social media is a great way to funnel some consistent traffic to your site, so best of luck reaching your goals for that.

    • John says:

      Thanks DC! I think some of them will be a stretch, but you never know until you go for it. I agree on the social media, which is why I am really trying to focus on that.

    • Mandy @ MoneyMasterMom says:

      I’m planning a redesign as well. Are you going Thesis, Genesis or something else. I’ve just got to decide which one and then I’ll be off to the races. Will you hire someone, or DIY?

  • You are doing great! We really need to start tracking the same way but haven’t yet. Maybe one day \.

  • Liquid says:

    Your October stats look incredible. I remember my blog being under 200K Alexa ranking once before, but getting to 100K would be a huge accomplishment for anybody. Good luck with this month as well :0) I don’t have any current goals at the moment but writing something down would probably be beneficial nonetheless.

  • Pauline says:

    Amazing growth! My goal is to go easy on the goals 🙂 I want to spend less time on my blog and have the same results. It took some effort to start up and now I want to reach a cruise speed. I just have to learn how to procrastinate less…

  • Wow that’s some really great improvement! You should be very proud of yourself for achieving that in such a short time. Right now my biggest goal would be to get my Alexa ranking under 200k, I’ve been dancing around the 225k mark for several months now but I haven’t been able to muster the time to knock that final 25k off. Congrats again on the stellar improvement!

    • John says:

      Thanks Jordann! I know that final bit can be a bit annoying, especially as your number gets lower and the trajectory slows down. Good luck on knocking that final 25K off.

  • Michelle says:

    Wow your blog is doing very well!

  • It took me four months to reach where you are now. Great job, Jon!

  • I’m super impressed with your goals and how far you have come. Good for you mate. Although I’m not in the Yakeezie Challenge I tend to share posts and help those that take the time to help me. I’m sure we can get that Facebook LIKE up… just keep dropping in to say hi, chat to the fans and share my posts so I will continue to share yours! One thing I learned is if you don’t put yourself out there and talk to people so they know you really care to take the time to help, they don’t often care. My fans have told me they like that I chat, and care about what happens when they are successful in saving money etc.. and I do, but they also help me and I learn from them. Personalization of a blog and social media, to me is very important but try not to lose the personalization in commercialization where it becomes more about money than the goals you set out from the beginning, helping others about finance. Cheers mate… A+.. keep at it. Mr.CBB

    • John says:

      Thanks Mr. CBB! I agree that a lot of it comes down to being personal and sharing with others. That’s a challenge for me, but one I am determined to grow in. I think there’s a balance to be had with commercialization and being personal. I think a big key is being true to yourself and only promoting things you think will genuinely help your readers.

      In regards to being personal, make sure to check out my post on Monday, there’s not much more personal that I can share about.

  • Justin @ The Family Finances says:

    Congrats on the solid progress. It took me 8 months to finally cross the 200k mark on Alexa. I have specific social media and follower goals, but no specific traffic goals. One thing to mention: the more search engine hits you get, you’ll see your average visit duration drop. I know your goal was for this to go up, and I just thought you should know.

    • John says:

      Thanks Justin! That’s good to know about visit duration. Being so new at this I really did not know what really to look at outside of page views.

  • You are doing great – so much energy – that is what is helping your Alexa scores.

  • I hear you about wanting to ensure that you have solid content on your blog and that it may be a challenge. I think you’ll do just fine and continue to produce posts that solid and relevant. Since I’m really new to the blog community, my current goals are to establish a level of consistency in my posts and that they are not just fillers for content.

    • John says:

      Thanks K.K. You bring up a great point of producing quality content. I think the key is writing about stuff you’re passionate about and what readers want to see. That combo is what’s important in my opinion.

  • We started our blogs near the same time. It is good to see other pf bloggers succeed. Just shows that people want to learn about being fiscally responsible.

  • John says:

    Yes it is Grayson. I think you’re right.

  • justin@thefrugalpath says:

    John I don’t know what your secret is, but you’re doing great. Your content is great and you have shown the power of what social media can do in such a short time.

    • John says:

      Thanks Justin! I wish I had a secret, but I really don’t. But then again, I am a terrible salesman so even if I did have a secret I am sure I’d not make much of it. 🙂 A lot of it does boil down to social media and getting your message out to as many as possible.

  • Catherine says:

    You’re awesome John! Keep up the good work!! Inspirational 🙂

  • Holy majoly those are fantastic numbers! I’m blown away by your page views. Keep up the great work!

  • You are doing great. I don’t know how you maintain the publishing schedule that you do. Three times a week is about all that I can do now. I am starting to get some sponsored posts, and I’m not sure how to make those fit in with what I regularly do. I feel like I need to do a disclaimer, but I’m sure the advertiser doesn’t want that. How are you handling that aspect of it?

    • John says:

      Thanks Kim. I don’t know how I do it either, but it always seems to get done. 🙂 I’ve not yet wandered in to sponsored posts, though I am getting ready to start looking at things like that and further advertising. I’ll let you know once I figure it out.

  • Mandy @ MoneyMasterMom says:

    Wow, your rapid growth is impressive! I’m looking forward to your post on Monday. Other then CBB where else have you guest posted?

    • John says:

      Thanks Mandy! I guest posted over at I Heart Budgets on Monday and at Planwise today. I have a couple others coming up over the next week or two.

  • Andy Hough says:

    You are doing a great job with this blog. I don’t know where you find the time to do social media, comment on lots of blogs, and keep up your posting schedule . It is good to see the time you’re putting in is producing results.

    • John says:

      Thanks Andy! I do admit that an extra hour or two in the day would be great! 🙂 Now that I have the results with Alexa, I need some Google love.

  • Savvy Scot says:

    Good job buddy… impressive stats.

    At the end of the day, blog success all comes down to quality of writing and the likeability of the author. You have both of those nailed so I expect even better things to come! 🙂

  • Blogging can be difficult to crack at first but looks like you are doing great! When I first started my blog two+ years ago, it took me SO long to really get any readers. Now it’s fine, but you are clearly ahead of the game!

    • John says:

      Thanks! It can be, but I think it just takes a lot of discipline, just like anything else. It is nice to see some results on all the hard work you put in though.

  • SWR says:

    Wow, those are really great numbers. Congrats!!

  • Now that I’m self-hosted I need to start thinking about this whole “Alexa” thing!

  • Modest Money says:

    Wow, you’ve only been blogging for 8 weeks? I have to say you’ve managed to make awesome progress in that time. I forget how long it took to reach that alexa rank, but it was probably a similar time frame and I was putting in a ton of time blogging. I wouldn’t worry too much about improving pages per visit or time on site at this point. It is pretty tough to influence those stats much. Those mostly just come down to having solid content and good navigation.

    • John says:

      Yep, this was the end of my ninth week. It took just five weeks to get below 200k for Alexa and should hit 100k next week. After that, I’ll be happy and start looking at other things to focus on. I will say though that it has taken a ton of time to get here though, my wife will attest to that. 🙂

      Thanks for the input on the numbers, I really wasn’t certain what to be looking for.

      • Well those other stats are extremely important, but it’s a little optimistic to be expecting to improve those every month. If you could though it would surely improve the user experience and search engine rankings.

  • You’re doing really well, congratulations on the growth. Thank you for so selflessly sharing my posts on twitter. 🙂

  • funancials says:

    For such a “young” blog, you are crushing it. Best of luck on a great winter.

  • Ian says:

    John, first I want to say…Wow! I just started following your blog and wanted to let you know that I am both impressed and inspired. I have only had a blog going for about a month and am nowhere near your productivity output. I have a few things on my plate right now which slow my progress but I will just keep pushing. Again I wanted to say great job and I look forward to reading your future posts.

    • John says:

      Thanks so much Ian. Blogging does take a lot of time, especially to get it off the ground and running. I owe a lot to other bloggers as well, to be honest, and all of the helpful info and insight they’ve provided. Thanks for stopping by!

  • Wow, those are some impressive goals. i hope you make it. Also, there is always room in the blogosphere for great bloggers. I am glad you are enjoying it.

Leave a Reply

Your email address will not be published. Required fields are marked *