October Blog Goals Update

Blog Goals

Make sure to check out my guest post at Planwise today on How Long Term Goals Can Help With Your Finances.

It’s been eight short weeks since I launched Frugal Rules. At first I wondered if there was room for me in the Personal Finance blogosphere, and I am happy to see that there just might be. I’ve noticed that other blogs like to post their statistics and goals at the beginning of the month. To stand out just a bit, I’ve decided to wait until a week into the month to announce my stats. I can honestly say that when I started that I did not have many blog goals, just that I wanted to help people with their finances. Thanks to my life experiences and education I feel that I can provide a unique perspective. Along the way, I’ve made some great blogger friends and look forward to meeting more as time goes on. I can already tell that it will be an ongoing challenge to provide fresh material that is helpful and leaves people wanting more. Having this discussion with veteran bloggers, I can tell that I am in good company. Now that I’ve seen what’s possible through blogging, I realize the benefit of having blog goals to challenge and guide my content.


Of all the statistics I’ll provide, I am most proud of my Alexa score. When I went live on September 11th, I was somewhere north of 15 million. As I write this, my Alexa score is currently sitting at 132,000. I am pretty happy with that, but know that Alexa is only one piece of the blogging puzzle. Here are numbers for the last three weeks of September and the month of October.

  • 2,412 Pageviews from September 11 to September 30
  • 7,242 Pageviews for the month of October


  • 2.12 Pages Per Visit from September 11 to September 30
  • 2.28 Pages Per Visit for the month of October


  • 3:29 Average Visit Duration from September 11 to September 30
  • 3:37 Average Visit Duration for the month of October


  • 63.47 Bounce Rate from September 11 to September 30
  • 58.64 Bounce Rate for the month of October

I did not keep numbers for social media when I first started, but I’ll go ahead and share where I am at with those now. I have 397 followers on Twitter and 34 likes on Facebook. I owe A LOT of my Facebook likes to Mr. CBB and his mentioning my posts on his Facebook wall.


Blog Goals for the Month of November

I know that many of these numbers are largely out of my control, but I will do my part by providing quality content. My goals for the month of November are as follows:

  • 9,000 Pageviews
  • 2.5 Pages Per Visit
  • 4:00 Average Visit Duration
  • Lower my Alexa score to under 100K
  • Reach 600 Twitter followers and 50 Facebook likes. Shameless plug to follow me on Twitter and like me on Facebook
  • I also have as a goal to guest post on at least two other blogs per month to reach a wider audience

Some of these goals might be too much of a stretch, but you never know until you try and I am a firm believer that having stretch goals is a good thing.

Do you have any quantifiable blog goals for your site? Is there anything you’d like to see me cover in a future blog post?


Photo courtesy of: Laura Leavell

Similar Posts:

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

About the author:

I'm the founder of Frugal Rules, a Dad, husband and veteran of the financial services industry. I'm passionate about helping people learn from my mistakes so that they can enjoy the freedom that comes from living frugally. You can connect via Twitter / Facebook.

54 comments on “October Blog Goals Update

  1. Nice job! I think your goals are definitely doable. I do have some goals, but I don’t really think about them because my next goal is a full redesign of my site. Because I have almost no free time between working on the house, writing posts, and other “daily life” things like a full-time job, I really don’t have much time to focus on the stats.

    I do think social media is a great way to funnel some consistent traffic to your site, so best of luck reaching your goals for that.
    DC @ Young Adult Money recently posted..7 Home Upgrades I Want…Someday ;) My Profile

    • Thanks DC! I think some of them will be a stretch, but you never know until you go for it. I agree on the social media, which is why I am really trying to focus on that.

    • I’m planning a redesign as well. Are you going Thesis, Genesis or something else. I’ve just got to decide which one and then I’ll be off to the races. Will you hire someone, or DIY?
      Mandy @ MoneyMasterMom recently posted..The Big CookMy Profile

  2. Your October stats look incredible. I remember my blog being under 200K Alexa ranking once before, but getting to 100K would be a huge accomplishment for anybody. Good luck with this month as well :0) I don’t have any current goals at the moment but writing something down would probably be beneficial nonetheless.
    Liquid recently posted..Beauty DiscriminationMy Profile

  3. Wow that’s some really great improvement! You should be very proud of yourself for achieving that in such a short time. Right now my biggest goal would be to get my Alexa ranking under 200k, I’ve been dancing around the 225k mark for several months now but I haven’t been able to muster the time to knock that final 25k off. Congrats again on the stellar improvement!
    Jordann @ My Alternate Life recently posted..iPad Mini and $100 Cash Giveaway!My Profile

    • Thanks Jordann! I know that final bit can be a bit annoying, especially as your number gets lower and the trajectory slows down. Good luck on knocking that final 25K off.

  4. I’m super impressed with your goals and how far you have come. Good for you mate. Although I’m not in the Yakeezie Challenge I tend to share posts and help those that take the time to help me. I’m sure we can get that Facebook LIKE up… just keep dropping in to say hi, chat to the fans and share my posts so I will continue to share yours! One thing I learned is if you don’t put yourself out there and talk to people so they know you really care to take the time to help, they don’t often care. My fans have told me they like that I chat, and care about what happens when they are successful in saving money etc.. and I do, but they also help me and I learn from them. Personalization of a blog and social media, to me is very important but try not to lose the personalization in commercialization where it becomes more about money than the goals you set out from the beginning, helping others about finance. Cheers mate… A+.. keep at it. Mr.CBB
    Canadianbudgetbinder recently posted..Make The Most Out Of Black Friday Deals Without Crossing the BorderMy Profile

    • Thanks Mr. CBB! I agree that a lot of it comes down to being personal and sharing with others. That’s a challenge for me, but one I am determined to grow in. I think there’s a balance to be had with commercialization and being personal. I think a big key is being true to yourself and only promoting things you think will genuinely help your readers.

      In regards to being personal, make sure to check out my post on Monday, there’s not much more personal that I can share about.

  5. Congrats on the solid progress. It took me 8 months to finally cross the 200k mark on Alexa. I have specific social media and follower goals, but no specific traffic goals. One thing to mention: the more search engine hits you get, you’ll see your average visit duration drop. I know your goal was for this to go up, and I just thought you should know.
    Justin @ The Family Finances recently posted..Laying Your Foundation to Buying the Right House CorrectlyMy Profile

  6. I hear you about wanting to ensure that you have solid content on your blog and that it may be a challenge. I think you’ll do just fine and continue to produce posts that solid and relevant. Since I’m really new to the blog community, my current goals are to establish a level of consistency in my posts and that they are not just fillers for content.
    K.K. @ Living Debt Free Rocks! recently posted..October Blog Goals UpdateMy Profile

    • Thanks K.K. You bring up a great point of producing quality content. I think the key is writing about stuff you’re passionate about and what readers want to see. That combo is what’s important in my opinion.

    • Thanks Justin! I wish I had a secret, but I really don’t. But then again, I am a terrible salesman so even if I did have a secret I am sure I’d not make much of it. :) A lot of it does boil down to social media and getting your message out to as many as possible.

  7. You are doing great. I don’t know how you maintain the publishing schedule that you do. Three times a week is about all that I can do now. I am starting to get some sponsored posts, and I’m not sure how to make those fit in with what I regularly do. I feel like I need to do a disclaimer, but I’m sure the advertiser doesn’t want that. How are you handling that aspect of it?
    Kim@Eyesonthedollar recently posted..How To Have a Cheap European HolidayMy Profile

    • Thanks Kim. I don’t know how I do it either, but it always seems to get done. :) I’ve not yet wandered in to sponsored posts, though I am getting ready to start looking at things like that and further advertising. I’ll let you know once I figure it out.

  8. John,
    Wow, your rapid growth is impressive! I’m looking forward to your post on Monday. Other then CBB where else have you guest posted?
    Mandy @ MoneyMasterMom recently posted..The Big CookMy Profile

    • Thanks! It can be, but I think it just takes a lot of discipline, just like anything else. It is nice to see some results on all the hard work you put in though.

  9. Wow, you’ve only been blogging for 8 weeks? I have to say you’ve managed to make awesome progress in that time. I forget how long it took to reach that alexa rank, but it was probably a similar time frame and I was putting in a ton of time blogging. I wouldn’t worry too much about improving pages per visit or time on site at this point. It is pretty tough to influence those stats much. Those mostly just come down to having solid content and good navigation.
    Modest Money recently posted..November 9th 2012 Blog UpdateMy Profile

    • Yep, this was the end of my ninth week. It took just five weeks to get below 200k for Alexa and should hit 100k next week. After that, I’ll be happy and start looking at other things to focus on. I will say though that it has taken a ton of time to get here though, my wife will attest to that. :)

      Thanks for the input on the numbers, I really wasn’t certain what to be looking for.

  10. John, first I want to say…Wow! I just started following your blog and wanted to let you know that I am both impressed and inspired. I have only had a blog going for about a month and am nowhere near your productivity output. I have a few things on my plate right now which slow my progress but I will just keep pushing. Again I wanted to say great job and I look forward to reading your future posts.
    Ian recently posted..Did I Mention I Only Post My Own Photos?My Profile

    • Thanks so much Ian. Blogging does take a lot of time, especially to get it off the ground and running. I owe a lot to other bloggers as well, to be honest, and all of the helpful info and insight they’ve provided. Thanks for stopping by!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge