November Blog Goals Update

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November Blog Goals

It just seems like it was yesterday that I was writing my October blog goals post. Time certainly does seem to have a way of flying by (And to think I felt that way before starting a blog!). November was my second full month at blogging and as I write this, I realize I’ve been at this for nearly three months.

I am usually a pretty big advocate of setting goals and have learned quickly that’s extremely important in regards to blogging, especially if you want to see your blog go somewhere. I am in the process of refining the vision I have for Frugal Rules and where I’d like to see it go in the future. I know some might snicker at a somewhat newbie blogger have a long term vision, but I am of firm belief that anything worthwhile needs a vision to sustain itself and last for the long haul.


Of all the statistics I’ll provide, I am happiest with the page views. I had set a stretch goal of 9,000 page views at the beginning of the month. As the month wore on, it seemed that I would definitely hit that goal, and maybe even hit 10,000 page views, but it would take a lot to get there. Well, last week I was included in a Round Up on The Simple Dollar as well as mentioned in an article on Kiplinger’s website. Suffice it to say, that was like steroids to Frugal Rules and pushed my page views to over 12,000 last month! I also was able to see my Alexa score go below 100k and am happy with where that sits. Now on to the stats:

  • 7,242 Page Views in October
  • 12,122 Page Views in November (an increase of 67.3%!)


  • 2.28 Pages Per Visit in October
  • 2.21 Pages Per Visit in November


  • 58.64 Bounce Rate in October
  • 60.71 Bounce Rate in November


I also had a goal to reach 600 followers on Twitter and reach 50 likes on Facebook. I blew past the goal for Twitter and have 665 followers, and close but no cigar on Facebook with 48 likes. My final goal was to do two guest posts on other sites, and I was pleased to do four.

Blog Goals for the Month of December

I am certain traffic will dip during the Holidays and that I can’t always expect huge boosts in traffic, so I’ve kept that in mind with my goals. My goals for December are:

  • 10,000 Page Views
  • 900 Twitter followers and 100 Facebook likes (there’s an upcoming giveaway that may help with that)
  • Bounce rate under 60%
  • Guest post on at least two sites


For other bloggers, are there any other statistics you look at or think are important? Do you have any measurable blog goals for your site? Also, don’t forget about the $100 Giveaway!


Photo courtesy of: Kaliyoda

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I'm the founder of Frugal Rules, a Dad, husband and veteran of the financial services industry. I'm passionate about helping people learn from my mistakes so that they can enjoy the freedom that comes from living frugally. I'm also a freelance writer, and regularly contribute to GoBankingRates, Investopedia, Lending Tree and more.


  • Pauline says:

    Impressive! I look at the time spent on site as well.

  • Michelle says:

    Wow your blog is definitely doing great! You must share your secrets 🙂

  • Very nice on the relatively low bounce rate. How is your search traffic doing?
    My google PR is hurting from CSS validation issues (Jeremy from Modest Money alerted me about this…huge thanks to him for going out of his way to help me). I haven’t spent any time trying to fix it, though, since it’s behind the scenes and I have other priorities at the time (namely, things people see!).

    • John says:

      I always wonder about bounce rate, but I guess it can be subjective. My search traffic is doing ok (I think). I am consistently getting at least 30-35% of my daily traffic from search. It went up quite a bit after the PR update. Jeremy has been a life saver for me as well, too many times to remember.

  • That’s really amazing. I don’t know how you find the time. I am like the tortoise I guess, slow but sure and that’s OK. I still don’t kow what I’m doing half the time. I’m sure you’ll hit all those goals no problem. Congrats.

    • John says:

      Thanks Kim. I don’t know where I find I either, but some more of it would be great. 🙂 I feel the same way half the time as well, I just put it on a wing & a prayer and hope whatever I am doing works.

  • Nice Job John! You and I are about the same in regards to how long our blogs have been running. I am catching up, but my goals for December are a little lax because of the baby coming. I am just working on getting guest posts setup for my blog. Some of the stats I look at are referrers, time spent on site, bounce rate, and entry/exit pages. I like to know where they came from, how long they stayed, and what page they left on. It helps me know if there is a breakdown in my navigation. Keep up the good work John!

    • John says:

      Thanks Grayson! I can imagine your getting those guest posts set up. 🙂 I look at the referrers as well. I always find it interesting where people are coming from.

  • Leslie says:

    Thanks for posting your data! Since I began stat tracking I’ve been curious how my web traffic compares to other pf blogs. I don’t set any goals but it is nice to know what’s working.

  • Wow that is awesome for only month number 3! Keep up the good work 🙂

  • Still amazed at the progress you’ve made in such a short time! If you can keep it up you’ll officially be a blogging super star in my eyes!

  • Hey John,
    Good for you mate you are doing awesome considering how new to blogging you are. You must be so proud. This time next year I’m sure you will look back and think, wow!!! Ilook at my stats but to me I don’t know what’s good or not good. I just know that if people keep reading and sharing that it’s doing something. As for Facebook, I’m sure I can send lots of fans your way my friend!! Keep up the good work mate. Mr.CBB

    • John says:

      Thanks Mr. CBB! It did feel pretty good getting those mentions and some other good ones I’ve received as well. I agree, that if people are sharing and emailing, then I guess I am doing something right. I hope to be looking back in a year and see the growth…time will tell.

  • Sounds like you are doing something right. It so easy to get caught up in the numbers, especially if you are focusing your blog as a means to make income. I have no idea where I stand. I seem to be behind in numbers, but I have to remind myself always what the original intent of my blog is, and if that’s the case I’m achieving that. And when it comes to numbers, for me anyway, the more I want bigger numbers..more traffic..more twitter followers, the less it happens. It seems my best approach is let things happen organically. And enjoy the process, otherwise it’s a chore, and a disappointment if I don’t achieve certain things.

    • John says:

      It can get easy to get caught up in the numbers. Numbers are good and all, but they’re not the end all be all. My desire is to help people with their finances and if I make some money along the way then so be it. I like the organic growth most as well because it means that the content brought them here.

  • Jason @ WorkSaveLive says:

    John, you make your rounds to TONS of blogs and there is no doubt that your hard work is paying off. Not to mention you write excellent posts which helps things like getting picked up by SD and Kiplingers. Congrats on that!

    I was never anywhere close to having that many pageviews after two months (well…not without the help of MoneySavingMom), so you’re obviously doing something right. Keep up the great work and I’ll sit back and enjoy riding on your coattails. 🙂

    • John says:

      Thanks Jason! I was stoked to get both mentions, but Kiplinger’s most of all. I plan on keeping up, and I think I am riding your coattails to be quite honest. 🙂

  • Mackenzie says:

    Congrats! That’s so awesome that you hit your goals! Keep doing what you’re doing 🙂

  • Veronica Hill says:

    Nice page views jump 🙂 You’re really going at this lightning quick! I took your suggestion of entering more Carnivals! This week there were 3, next week I’m hoping for 3-5 again. My goal is to keep up carnival submissions.

  • Good job- you are doing awesome! We don’t track our stats very well. This is something we need to look into!

    • John says:

      Thanks Holly! I am a big stats guy, so using Analytics and Webmaster Tools is a dream for me…I know I am a big nerd! 🙂 I actually created my own Excel spreadsheet to keep tabs on all my numbers.

  • Well done John! It’s amazing what a good link or two can do for your blog. I’ve never really thought to set some blog goals but I can see how it’d be a great way to stay focused. I’ll be looking out for next months update!

    • John says:

      Thanks sir! I know, getting those two links just shot my stats through the roof. Having the goals really does help me see how I am doing and what I need to do to reach what I want.

  • Scott @Youthful Investor says:

    Excellent news John and congratulations on the relatively low bounce rate. I have never heard of such a low bounce rate on a financial blog. This is my first time here, through a comment you left on another blog, so you are obviously doing well from that perspective.

    It’s also good to see that you are working to improve your interaction on the social networks. Many of us are neglecting those because we hear the stats about them being poor converts for leads. However the reality is we are often relying far too much on Google search. There will come a day when that is not the most important factor in getting traffic and readership and it would be very devastating for all of that traffic to dry up in an instant.

    That is why I am putting more weight into blog commenting, my email list and one social network that I am really comfortable with and enjoy, Google+. As I get more into the others I will expand there. Being an active member of a couple of message boards has been very helpful as well.

    Best of luck to you!

    • John says:

      Thanks Scott! I would tend to agree that we can tend to rely on search too much, though I’ll gladly take it. 🙂 I like to view it as a way of spreading a wide a net as possible so I have viewers coming in from multiple sources so I am not dependent on one vs. another. I love Twitter, use FB a little and I have a G+ page (but that’s just to say I have it). Thanks for stopping by!

  • Justin@TheFrugalPath says:

    John I think that your success shows the value of networking. Creating a blog requires not only great content but also promotion. You’ve done a great job on both fronts. Nearly every time I visit a PF blog you’ve been there. You’ve done lots of carnivals, guest posts. All of that networking is paying off for you.

    • John says:

      Thanks Justin. I could not agree more. Content is just the beginning, you need to make people want to come back. But, you have to go out there to draw them in and work with others. It takes time, but it’s worth it in the end because you make some great acquaintances as well s open yourself up to so many more ideas and ways to look at things.

  • Savvy Scot says:

    Your increase on last month is INCREDIBLE!!! Great job dude! 🙂

  • Great work John! Like you I wonder what to expect for December. Things seemed to quiet down a bit just during the US Thanksgiving.

  • K.K. @ Living Debt Free Rocks! says:

    You should feel good about your progress! You work hard, provide solid content and support the PF community. Congrats John 🙂

  • This is amazing! I am so proud of your progress — keep up the good work!

  • funancials says:

    Great #’s….keep it up!

  • Congrats! Edward Antrobus is still pretty small. I’m just barely breaking 1000 pageviews per month. My food blog fairly exploded this year, going from 1000 for the first time last December to nearly 5000 in September before I hit my end of the year slump. I figure that with hard work and some luck that coveted 20,000 monthly pageviews number should be in reach by the end of next year.

    Pageviews is really the only number I look at, besides rankings. One day, Google will bump me up from a 2!

  • FI Fighter says:


    That’s some awesome progress you are making! I’ll do my part to try and help you reach the 10k this month 😉

  • Wow that is insane. You are doing a great job with the stats. I do notice that you are on every single site I go to. What would you say is your easiest way to track the sites you go to? Google Reader? That is something I still struggle with.

    • John says:

      Thanks Chris! Yes, I do go to a lot of sites. I don’t use Reader a whole lot. I try to do my best to gauge when bloggers post. I have a folder for every day posters and one for less frequent and just go down the list from there.

  • Congrats on the inclusion on the Simple Dollar. That is awesome. I know how awesome I felt the first time I was included on a big site. I felt so honoured. Congrats on all of the others stats too. Keep up the good work. It is paying off.

  • Great job so far! Good luck reaching 10,000 page views in December.

  • Jason Clayton says:

    John – that is really great work. Congratulations on hitting that page view goal – thats pretty impressive!

    Also nice to be included on “the simple dollar”. I commented on that site for quite a while, but my comments were never approved for a couple months – I eventually felt it was a waste of time. Glad to see it has worked out for you. Good Luck on your December’s goals!

    • John says:

      Thanks so much Jason! I was pretty stoked about the SD mention. It was actually completely organic. I’ve been to the site a handful of times, but have never commented as I did not want to focus on the bigger blogs. Somehow he got to me, so it was pretty neat to have it happen.

  • Congratulations John, like the others have said – it’s largely due to your hard work networking and your great content. Thanks for allowing me to do a guest post recently, it was a great process and has been very helpful for my blog.

  • The College Investor says:

    Congrats on a great month and some awesome mentions!

  • Mandy @MoneyMasterMom says:

    Nice job. You’re really rockin’ the blog! I hope you blow your goals out of the water,

  • You’re on FIRE! Congratulations keep up the good work.

  • You were featured in Kiplinger? Way to go!

  • John, Inspiring. Those are some awesome stats and great progress. Kudos. You’re on your way (or shoudl I say you’re there 🙂 )

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