December Blog Goals Update

Blog Goals

It’s hard to believe that 2013 is now upon us and 2012 is in the books. December was definitely a hectic month in the Frugal Rules household as we had family visiting throughout the month and we started looking at business prospects for the New Year. December was my third full month at blogging and as you read this post, Frugal Rules will be officially four months old. As I look at the New Year there are a few things, in specific, that I have in mind in terms of the site. The first, and most important, thing I am looking at is a complete redesign of the site. I really like the layout of my theme and the magazine feel it has about it. However, the developer of the theme has stopped supporting it and that has jumpstarted my desire to make some changes. I was already thinking of doing it, but his falling off the face of the earth is making the change necessary. Other changes are more conceptual in nature at this point, but suffice it to say that I am excited as I consider the future of Frugal Rules.


Overall, it was a very good month for Frugal Rules. I am now consistently getting at least 40-50% of my daily visitors as a result of search engine traffic. The highlight of the month was hitting over 1,100 visitors on December 23rd. In fact, the weekend before Christmas Frugal Rules was going nuts as apparently a lot of people were looking for last minute Christmas gift ideas. The downside of getting all of the search traffic was that it skewed some of my other numbers, which is to be expected I guess. I am also nearing going below the 50,000 mark in Alexa and have pretty much stopped watching it as there are much more important numbers to watch in my opinion. Now on to the stats:

  • 12, 122 Page Views in November
  • 15, 839 Page Views in December (30.66% increase)


  • 2.21 Pages per visit in November
  • 1.77 Pages per visit in December


  • 60.71% Bounce Rate in November
  • 72.55% Bounce Rate in December


I also had a goal to reach 900 Twitter followers and 100 Facebook likes. Thanks to two giveaways I blew those numbers out of the water and ended up with 1,427 Twitter followers and 936 Facebook likes. Nothing like buying a little social media love! Speaking of giveaways, you’ll want to make sure and stop by this afternoon for another awesome giveaway. If possible, it’s better than the iPad 3 Giveaway. I also had one other goal of doing two guest posts and was able to accomplish that.

Blog Goals for the Month of January

I am not exactly certain what to expect as the New Year begins in terms of traffic but think the goals I’ve set are attainable with some effort. My blog goals for January are:

  • 17,000 Page Views
  • 1,750 Twitter followers and 1,000 Facebook likes
  • Bounce Rate under 65%
  • Guest post on two sites

For other bloggers, how are your goals going or have you even set blog goals? Is anyone using Google + for their blog? I have a page, but that’s about it.


Photo courtesy of: Capellas3

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About the author:

I'm the founder of Frugal Rules, a Dad, husband and veteran of the financial services industry. I'm passionate about helping people learn from my mistakes so that they can enjoy the freedom that comes from living frugally. You can connect via Twitter / Facebook.

54 comments on “December Blog Goals Update

    • Thanks Glen, you’re not doing too half bad yourself either. :) I just find that I don’t have the time at the end of the day to focus on another thing, who knows.

  1. I know (because I see your comments and tweets) that you’ve put in a lot of effort into growing your blog and reaching out to others, so I’m happy that you are seeing results! I haven’t checked Google Analytics for almost two weeks now, and I’m pretty happy about that. I may check it sometime within the next few days just to see what search terms are getting me traffic so that I can brainstorm posts…but I am going to try not to focus too much on the traffic.
    DC @ Young Adult Money recently posted..$1000 Cash Giveaway – Structured Settlement EditionMy Profile

    • Yes, it has taken a lot of time and effort, but it’s worth it for me. I really don’t spend a whole lot of time on Google Analytics, maybe 5-10 minutes per day. I’ve created a handy dandy little spreadsheet that I put a lot of the info in each morning so it’s there for me to analyze.

  2. It’ll be exciting to see any changes you make, especially if you get a new design! I love redesigns and new looks…

    Anyhow, I do use G+ but I don’t see much that comes from it. I primarily use it simply as an extra link to my post. My website goals are coming together and I’m pretty excited about 2013. While things can change at any moment, I think there are some exciting times ahead for WSL. I guess it all hinges on the next PR update…so I’m anxiously awaiting that.
    Jason @ WorkSaveLive recently posted..Recipe: Green Chile EnchiladasMy Profile

    • It is exciting, but then again I remember I have to find the time to do it and wonder where on earth it’s going to come from.

      I would agree with you about WSL. I think you’ve been doing all the right things and see great things for you.

  3. Google+? Yeh, I use it, although I haven;t put a huge amount of time into it. Unlike Twitter, it has community pages, so you could join one for personal finance, debt management or what have you, and I think it’s a little more “serious” than facebook. What I mean by that, is that if I want to chat to my friends and look at pictures of cats being cute, then I do facebook. I don’t get the impression google+ is quite like that. Also, google+ posts sometimes show up in google news, certainly mine have.
    Well done on your stats btw, I’ve been blogging for a little over 3 months and have a HUGE 83 twitter followers 0.o so I’m not too far behind ;) Personally, I’m going to focus on spending a bit more effort on twitter if time lets me
    Matt recently posted..New Year’s Resolution – Getting FitterMy Profile

    • I’ve heard the same thing about G+ Matt. Looking at it does make it seem more serious than Facebook which I like to some extent. Twitter has been a huge boost for my site and get a good bit of traffic from it.

      • The other thing you get from google+ is some google love as well of course. Google doesn’t have access to a lot of facebook and twitter data anymore, but the G+ button does give it some partial social popularity data, which helps SERP rankings. I’d rather have 100 G+’s than FB likes anyday.
        And if you’re looking for a PF community to join, try here:

        So if you don;t ming me asking… How did you get so many twitter followers? Was it just sharing other people’s posts on an industrial scale? Or was there some other tactic?

        All the best for 2013, hope your blog continues to grow
        Matt recently posted..Save Your Shoes!My Profile

        • Thanks for the information Matt! I’ll have to check that group out.

          To be honest, the large majority of my Twitter following is through sharing a ton of other posts. I’ve picked up some through giveaways, but no more than a couple hundred.

  4. You have done awesome John! My blog is the same age as yours, but I am not nearly as far along as you. Not too far behind, but I have a lot of work to do. Keep up the good work. I have a google + page and it is ok. I only put up a few of my best posts on there, but I did start a personal finance bloggers community page not too long ago. It only has a few members and I am not sure if it is worth the time. I do recommend promoting your page and adding posts to it. Google seems to like when you use it!
    Grayson @ Debt Roundup recently posted..5 Pricing Tricks to Be Wary OfMy Profile

    • Thanks Grayson! You’re doing a pretty awesome job yourself. I’ve heard the same thing about G+. I want to use it and see some of the value in it…I just don’t know where the time would come from.

    • Thanks! A lot of it came from my two posts around tipping & gifts. I thought the counter was wrong when I looked one day and saw 1,000 visitors.

    • Thanks Kim! While that is my goal, I do hope that I am the type of person who would not consider himself too “big” or “busy” to work with or help others. I am in the same boat in regards to Facebook/G+…I just need to find the time.

  5. Great numbers there John! It’s nice to see so much traffic coming from search engines :) I would highly recommend you add authorship to your blog through rich snippet markup. I have noticed across various websites that posts that have author markup rank better in search than those that don’t. I wouldn’t be surprised if you saw a third increase in traffic just by adding that. Also, the number of followers etc on Google+ on that author’s page influences your Authorship authority.

    Hope that helps!
    Veronica @ Pelican on Money recently posted..The Best of Pelican on Money 2012My Profile

  6. Wow. That’s truly impressive. I’m on target to hit 6k pageviews this month for my food blog; only took 2 1/2 years to get there!

    As far as Google+ goes, I have it but I’m not personally a fan. Aside from the hangouts, which I’ve never used, there is nothing really to differentiate it from Facebook and they still haven’t released the write-API, which makes it more difficult to actually incorporate it into blog marketing.
    Edward Antrobus recently posted..3 Ways to Save Money When MovingMy Profile

    • Thanks Edward. I can say one thing, it has taken a TON of time. From what I’ve seen I am not a huge fan of G+, but I wonder if any sustainable traffic can come from it or if it can help out in any other way.

    • Wow, thanks for the compliment Buck! I think it’s a combination of the two (Not to toot my own horn). You have to have the content to keep them, but the networking brings them in.

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