Accidental Entrepreneurs: The Couple Who Blogs Together
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Welcome back to our series on accidental entrepreneurs where we interview full-time bloggers to find out how they came to be in their current careers. So far, we’ve interviewed people from pool boys to aerospace engineers and today, I’d like to share about how a couple who blogs, the Rose family, happenstanced upon their current careers as bloggers.
JEFF AND MANDY ROSE
Jeff and Mandy Rose hardly need an introduction. After all, Jeff has been blogging since 2008 and Mandy, with her charismatic, keeping it real attitude, has quite a large following on social media (I myself am a big fan of her Instagram account along with 21,000 other people!)
They might make it look easy, but as anyone who is a full-time blogger knows, the road to get there is anything but simple. For example, when Jeff, a Certified Financial Planner, started his blog goodfinancialcents.com he was still a Series 7 licensed, registered rep which he explained in layman’s terms means that “he could earn a commission from selling investment securities i.e. mutual funds, stocks, bonds, etc.”
Unfortunately, Jeff said this also meant that all of his blog content “had to be first reviewed and approved by my home office’s compliance department. It also meant that I was restricted on many of the things that I could say and couldn’t say. I was basically stuck in a box.”
Now, many of you who love blogging really enjoy the freedom to do and say what you want online. In fact, many people remain anonymous just so they can keep their blog separate from work or so that they’re more comfortable sharing their debt numbers. Jeff wasn’t able to do any of that. He had to send in every post to ensure it met compliance.
Initially, Jeff’s success and love of his blog made him stick with this grueling process for over two and a half years, but he said eventually, “I was left to wonder what would happen if I gave up my Series 7 security license, which would then enable me to blog the way that I wanted to.”
CHANGING HIS ENTIRE BUSINESS
Of course, it wasn’t as easy as just giving up his license. This also meant saying no to $36,000 a year in recurring income, and it also meant he had to form his own wealth management firm. He had to “get a new business card, website, phone number, and I also had to have my clients sign a form switching over to my new RIA.” Although the process was lengthy, it was absolutely worth it since Jeff now has the freedom to blog about what he wants when he wants.
MANDY TAKES A LEAP TOO
Jeff’s wife Mandy runs a family blog called houseofroseblog.com, and Jeff takes the credit for making her start it! It’s a good thing he did though because what started as a small blog to share pictures of their newborn son with family has grown into her own business with thousands of readers every month.
Mandy’s knack for design not only in her own home but with creating custom images, ensuring blog posts were correctly formatted and edited, allowed her to grow her own site and help Jeff with his. Eventually an idea began to form that Mandy could perhaps blog full-time too.
Jeff said, “We used my wife’s unpaid maternity leave from our third son to see if financially we could make it work. Somewhere in that timeline my wife attended her first blogging conference where she was able to connect with moms from all over the U.S. At that conference, it changed her mindset. It gave her the desire to turn her blog into a real business.” And that, my friends, is exactly what she did.
MULTIPLE STREAMS OF INCOME
Today, in addition to Jeff running his wealth management firm and each of them running their own blogs, the Rose family re-branded one of their sites to be MarriageMore.com, a joint blog to help couples have stronger marriages. Together, they’ve been blogging and encouraging couples all across the country.
Mandy also has a business partner for another project called Happy Mommy Box, so needless to say, with several blog babies and three babies of their own at home (err… I mean young boys) the Rose family definitely has their hands full. But, they wouldn’t have it any other way.
Instead of worrying about compliance or Mandy driving to and from a job every day, this couple who blogs is able to work together on projects and be featured both together and separately on major media sites and in interviews across the country.
It certainly hasn’t been an easy road, but the Rose family’s success shows what happens when you decide to take risks, pursue your passions, and work together with the ones you love most.
What obstacles would you have to overcome to give up your day job for a new gig? If you run a blog, how do you manage that on top of your other responsibilities? Do you think you could run a business with your spouse or partner?
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