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I’ve been asked by a number of bloggers over the last few weeks how I’ve successfully lowered my Alexa score and driven traffic to my blog in one short month. I remember installing the toolbar a month ago and being north of 15 million and thought there was no way I’d ever touch 200,000. I wish I had some secret blogging tips to share, but I really don’t. My blogging tips I do have are common, but when used effectively, they can drive traffic to your blog.
Who is This Alexa Anyways?
Alexa is a service run and operated by Amazon.com. Through a fairly extensive formula, Alexa calculates its number each day. The major way Alexa collects this information is through the use of a toolbar individuals install into their web browser, and is only calculated by those who have this toolbar. They’re looking for things such as page views and the number of people who’ve visited your site. If you’re looking for a more in-depth explanation of what Alexa is and how it works, I recommend My Money Design’s post How I Got My Alexa Ranking Below 200,000.
Know Where to Look for Blogging Tips
Being new to blogging, I had no idea where to look for blogging tips. Before launching my blog I searched for blogs that fit my niche. Looking back, that was very helpful as it opened my eyes up to different ways to run and design a blog. I found that several bloggers would even provide helpful blogging tips. The one I found to be of most help was Jeremy at Modest Money. Each Wednesday for a number of weeks he provided blogging tips, many of which I found invaluable.
Comment, Comment and then Comment Some More
The two biggest reasons behind my success are blog commenting and sharing what I read. Blog commenting really provides two valuable benefits:
- Establishing relationships with fellow bloggers
- Bringing traffic to your site
Commenting on blogs can take a lot of time and I mean A LOT, especially if you’re trying to get to as many as you can in one day. I’ve had days where I’ve gone cross-eyed visiting blogs. If you don’t have time to visit dozens of blogs each day, narrow your list to ten and visit them, leaving comments every day. Through thoughtful blog commenting you can start to establish good relationships with other bloggers. And, truth be told, I’ve met some really neat people over the last month and look forward to getting to know many of them further.
If I like something I’ve read, it only takes a few seconds to pass on the fellow blogger’s work. You can either do it through share plug ins on blog home pages, or you can use one of the many third party tools available. I personally like HootSuite, but there are numerous other tools out there. By sharing other bloggers’ work, you develop relationships that will only encourage reciprocity.
Make Them Want to Come Back
No blogging tips post would be complete without talking about content. Many would say that content is king. I don’t know if I completely agree with that, but it definitely is essential. Write material that will bring people back to your site and make it engaging. Find out what they want to read about while at the same time producing quality content. I will be the first to admit that content is still a learning process for me, but one that I hope to grow in over time.
When considering blogging tips, just remember that one’s Alexa rank is only part of the process and there are many other pieces to the blogging puzzle. The goal is progress, not perfection.
For more veteran bloggers, what are some blogging tips you can share that have worked for you?
Photo courtesy of: Frank Michel