Accidental Entrepreneurs: From Pool Boy to Popular Blogger
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Welcome back to our series on accidental entrepreneurs, where we’re interviewing full-time bloggers to see how they came to be in their current profession.
Since blogging isn’t an actual major, most full-time bloggers happened upon blogging purely by accident. Today, I’m featuring my friend Matt Giovanisci, who is perhaps best known for his amazing rapping skills, his incredible website designs, and his newest venture, Roasty Coffee. (Side note: Matt is a lot of fun to be around, so be sure be a part of his posse at the next FinCon. ;-))
A Self-Taught Web Designer
His moment came when his band needed a website, and since he likes to figure things out himself, he started to learn web design in between band practices and his pool manager job. The band eventually broke up, but the knowledge about web design and his pool store manager job stayed. Matt said, “I put those two strengths together (in something I call Passion Mashing) and created my blog SwimUniversity.com back in 2007 which was aimed to educate pool and spa owners about water care.”
He used his knowledge to become a marketing director at two other companies and everything was going great until he got laid off from his primary job as a pool store manager. Of course, you can probably guess where this is going. Being laid off was the best thing that ever happened to him! Matt was able to use his unemployment money to support him while he developed his side projects. He said, “I gave myself one year to “make it.”
To say Matt has “made it” is definitely an understatement. He is now an incredibly successful full-time blogger. How did he get there? Matt said that he “focused heavily on writing very in-depth articles, filming entertaining how-to videos and designing infographics to get my brand out there.” During the early stages, when he was single, in debt, working as a pool boy and driving a fancy BMW, he also made the decision to get rid of all of it so that he could afford to make his business work. This commitment and passion towards being able to work for himself is what got him through some rough early stages and allowed him to get to where he is today.
Believing in Yourself
As one of my own side jobs, I coach people who want to get hired to write for blogs, and one thing I notice about a lot of new creative entrepreneurs is that they don’t believe they can do it even if they are really awesome! So when Matt told me, “I had no doubts in my abilities to make it. I wasn’t scared. I believed I had nothing to lose. Worst case: I’d go get a job,” I felt like cheering!
I believe this is exactly the attitude that makes the difference between people becoming self-employed and people who keep dreaming about it. You really need to have a confidence in your abilities and know deep down that your crazy work ethic will pull your through in the end. So if this is you, I say go for it!
Matt said, “The hardest part of the whole experience was feeling alone throughout the beginning process. If I were to do it all over again, I’d work very hard to surround myself with a plethora of supportive people. I think that would have made the whole transition much faster.”
Do you want to become a self-employed blogger? Tell us: what’s stopping you? How much do you love what you do now? What career or business idea have you always wanted to pursue but for one reason or another, haven’t acted on yet?
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